Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed-digit and virtual scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales.

Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire product begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come.

We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the display is large or small, Ignite software helps create head-turning messages through easy-to-use interfaces and manage display scheduling.

Watchfire have more digital billboard customers in the U.S. than any other brand. We also have over 60,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide.