Full Name
Meg Ware
Job Title
Senior Local Connections Manager
Company
Anheuser-Busch InBev
Speaker Bio
Meg joined Anheuser-Busch InBev in 2009 after graduating from University of Rhode Island with two bachelor degrees in marketing and business management. Throughout her career at AB, she has held a number of sales roles across the East Coast working with our local wholesalers until 2019 when she joined the Connections team to lead Media for the Northeast as the Local Connections Manager. As Media lead for the East Coast, Meg has successfully launched over 40+ campaigns including local culture pressure campaigns like Budweiser Philly Shift Change, quickly becoming a top local campaign of the brand in 2020 by over delivering digital impressions by 1.7x. She has also launched multiple new innovations for the local market including the Bud Light Seltzer Iced Tea pilot which has seen positive market share growth in 4 weeks of launch and will be launching nationally in May.
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