Jim MacCurtain is the Chief Strategy Officer and a member of the executive team at Vector Media, where he leads Vector’s Marketing, Experiential and client direct sales efforts. MacCurtain has helped lead a number of sales and marketing innovations during his time at Vector that have driven significant revenue and elevated Vector’s positioning in the larger media landscape. Jim’s interest in using more sophisticated data and analytics tools to demonstrate the power of transit OOH to the advertising community lead to Vector’s landmark partnership with StreetMetrics. He previously held senior sales roles with NBC Universal, the NBA and the US Tennis Association.