At Grubhub/Seamless, Samantha develops strategy for all upper funnel media buying including TV, Out of Home, Radio, and Digital Video, making decisions to optimize efficiency of media spend and to drive growth. She coordinates brand awareness driving efforts across internal and external stakeholders. Samantha particularly takes ownership of out of home strategy; she has worked closely with Posterscope over the past two years to strengthen the presence of the Seamless brand in New York City as well as develop brand presence for Grubhub in new media formats. Prior to Grubhub, Samantha worked as a negotiator at Mindshare, executing TV media plans for brands such as Mattel and General Mills. She is an alumni of Providence College.

Outside of work, Samantha is also semi-professional dancer; she trains and performs in New York City where she lives.