Shaina Cohen is a Senior Manager of Inventory Partnerships at The Trade Desk, the leading independent, programmatic demand side platform. Shaina oversees and grows strategic supply partnerships spanning every advertising format including CTV, Display, Audio, and most recently, Digital Out of Home. As The Trade Desk has increased their focus on programmatic DOOH over the last few years, Shaina acts as the partnerships lead for North America, working closely with TTD’s business and product teams to grow this unique emerging channel. Shaina is passionate about educating agencies and brands about why DOOH should be a pivotal part of their omnichannel advertising strategy.

She lives in Southern California with her Trade Desk co-worker/husband Alex where they enjoy finding new trails to hike every weekend.