Full Name
Lara Krug
Job Title
Vice President of Marketing US
Stella Artois, Anheuser-Busch
Speaker Bio
Lara joined Anheuser-Busch InBev in 2014 from L’Oreal and has held several marketing roles throughout the past six and half years. She first joined the company to led global digital media operations and experiential marketing. She joined the U.S. team in 2017 as the Vice President of Marketing for Landshark, Presidente and Estrella Jalisco where she developed the marketing campaign for the brand’s World Cup sponsorship.

Over two years ago, Lara took over as the Vice President of Marketing on Stella Artois, leading the brand’s turn around and growth through 360 marketing campaigns & a thriving innovation pipeline. She led the brand’s most recent Super Bowl campaign and commercial “Invest Your Heartbeats in the Life Artois” with Lenny Kravitz. She also led the brand’s iconic 2019 Super Bowl campaign “Change Up The Usual” as Sarah Jessica Parker reprised her role as Carrie Bradshaw from Sex and the City, and Jeff Bridges as “The Dude” from The Big Lebowski, along with launching the latest additions to the brand family including Solstice Lager & Midnight Lager, all of which have gone on to drive growth in all marketing metrics.

A graduate of Miami University with a bachelor’s in mass communication and marketing, Lara and her husband are proud parents to two adorable children.
Lara Krug