Irina Zeltser is President, East Coast at Talon North America, the US arm of Talon UK’s multi award winning innovation and data infused OOH agency. Irina has been at the forefront of both the buyside and sellside of the OOH industry for 16 years. Prior to joining Talon, Irina helped build and lead Project X as Managing Director, and steered the mobile and corporate development initiatives at Cemusa. She began her OOH career at WOW (GroupM), now Kinetic. Irina is heavily involved in female-led initiatives like Chief and the DPAA's WEDOOH advisory board, lending a voice to support female inclusion and diversity in the workforce. Irina enjoys playing the piano, scrabble and is fluent in 3 languages. She lives in New York with her husband, son and dog and travels to the South of France as often as she can.