Christina Radigan brings over 20 years of agency experience to the OAAA with a career dedicated to developing OOH strategy and measurement solutions to solve client needs. She aims to leverage her experience, knowledge and skills to further unite the Buy and Sell sides of the OOH industry by leading research, measurement and marketing initiatives that will underscore OOH’s value proposition. Christina contends that the OOH industry is well positioned for growth given the unprecedented data and analytics that are now available to demonstrate the power to reach audiences throughout the many touchpoints of the consumer journey.

Christina spent the last 15 years at Omnicom Media Group’s (“OMG”) OOH division where she most recently served as Managing Director of Marketing & Communications. While at OMG, Christina also served on a wide range of OOH committees and advisory boards at OAAA, 4A’s, Geopath, MRC, and DPAA.