As CEO of m/SIX Americas, Belinda oversees all business across the region. Prior to m/SIX she served as Head of Global Marketing Intelligence at Electronic Arts (EA) – a then and current client of m/SIX. A pioneer of embedded models from her time at EA, Belinda helps clients better understand their data ownership and its application, while also building and managing hybridized agency / in-house teams based on clients' unique set of needs. She currently serves as the Global Diversity Ambassador for the World Federation of Advertisers (WFA) and was the lead consultant on the WFA's Global Cross Media Measurement project.