Full Name
Iván Markman
Job Title
Chief Business Officer
Verizon Media
Speaker Bio
Iván Markman, ChiefBusiness Officer at Verizon Media, oversees the unit’s B2B business. He leads the unit’s efforts to create more meaningful and valuable relationships between consumers, publishers, and marketers. Iván brings over 20 years of strategic and operational experience in Ad & Marketing technology, and a strong passion for transforming businesses.

In addition to his executive leadership role at Verizon Media, Ivan also holds Board positions with DPAA, the leading global trade marketing association connecting digital out-of-home media with the advertising community, and Alliance for SoCal Innovation, a non-profit organization that supports the growth and development of the Southern California innovation ecosystem.

Immediately before joining Verizon Media, Iván served as special advisor to the CEO & Board of Directors of comscore. In his role, he led the organization through a significant operational and strategic turnaround, going back to the public market, and rekindling innovation, operational scale and growth.

Previously, Iván was GM of Neustar’s Marketing Services business. He joined Neustar after its $450M acquisition of MarketShare where he was COO. At MarketShare he grew the business and built the platform globally, increasing its value 15x. Prior to that, Iván was the VP of Corporate Strategy at Yahoo, where he led global corporate strategy initiatives, including assessing Yahoo's business portfolio and recommending areas for investment and divestiture. He supported key strategic deals including the ad partnership with Microsoft, as well as a series of acquisitions in the AdTech and MarTech spaces. Iván joined Yahoo when it acquired Overture, a leader in Paid Search where Iván was leading Strategy & Corporate Development. He started his career in Argentina working in various talent, sales & marketing roles at Procter & Gamble.

Illustrative of his passion for helping start-ups evolve into successful businesses, Iván continues to serve on the Board of Directors, and as an investor and advisor in various early stage ventures primarily in Marketing Technology, Artificial Intelligence and Data.

Iván received his Master’s in Business Administration from the University of California Los Angeles’ Anderson School of Management and holds an MS in Finance and a BA in Business & Managerial Economics from the Universidad de San Andrés (Argentina).
Twitter Handle
Iván Markman