Full Name
Susan Hoffman
Job Title
Speaker Bio
Susan Hoffman started her career as an art director at Pihas, Schmidt, Westerdahl before moving to William Cain where she first worked with Dan Wieden and David Kennedy. Before joining W+K in 1983 she worked at TBWA\Chiat\Day Seattle. A year later she came to W+K as employee No. 8 and has spent the last 37 years defining the agency’s culture and setting the bar for creative excellence.

Susan tends to shake things up a bit. That’s probably because she finds the status quo boring. She’s injected her unique perspective into some of the most memorable ads W+K has produced for virtually every client and is never satisfied unless the work feels fresh and interesting.
Susan Hoffman