Susan Hoffman started her career as an art director at Pihas, Schmidt, Westerdahl before moving to William Cain where she first worked with Dan Wieden and David Kennedy. Before joining W+K in 1983 she worked at TBWA\Chiat\Day Seattle. A year later she came to W+K as employee No. 8 and has spent the last 37 years defining the agency’s culture and setting the bar for creative excellence.

Susan tends to shake things up a bit. That’s probably because she finds the status quo boring. She’s injected her unique perspective into some of the most memorable ads W+K has produced for virtually every client and is never satisfied unless the work feels fresh and interesting.