Full Name
Joanna Peña-Bickley
Job Title
CEO, DesignedByUs.org, Head of Research & Design, Alexa Devices Amazon
Speaker Bio
Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, is a 21st century renaissance woman, a design technologist, known as the mother of Cognitive Experience Design. She is propelled by a multidisciplinary acumen in design, data, media and technology, her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences for the connected era.

Joanna’s award-winning artist hand has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, and Jay Z imagine and make innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft. Whether creating one of the first streaming video players that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch that made banking personal again for Citibank, reinventing the connected car as a cognitive mobility platform for General Motor’s OnStar, or inventing new Alexa Devices for Amazon, Joanna’s tenacious creativity disrupts industry and makes new markets.

Named one of 2020’s Most Powerful Women Internationally by Fortune Magazine, a Power Woman of New York, 2019 President of the D&AD Digital Jury and one of Silicon Alley’s “Top 100 Rising Stars" her creativity and design leadership are fueled by the belief that human truth, data and creativity are inextricably linked to designing inventions that matter for business and Spaceship Earth. Joanna stands as a powerful voice, community organizer and advocate for women in the fields of design and tech. Her inspirational leadership and activism has advanced the inclusion of women on US currency, the S.T.E.A.M.D. education movement, design and digital literacy for women and girls globally, as well as increased funding for public school music and arts programs, making her a sought after speaker at conferences such as Cannes Lions, IxDA, CES, The One Show, WNorth, SxSW, D&AD, TriBeCa Film Festival, 3% Conference, C2 Montreal and Fortune's Brainstorm Design.
Twitter Handle
Joanna Peña-Bickley