Kym was elected TAB President at the 2015 OAAA/TAB Conference. In September 2016, Kym led the organization through a full rebrand under the new name, Geopath. Utilizing the power of location data aggregated from hundreds of millions of mobile devices, Geopath provides the industry standard currency for OOH in the United States. The organization has more than doubled its membership over the last 5 years. Kym has 25 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Previously, she held leadership positions at Symphony Advanced Media, ZenithOptimedia, FTI Consulting, and CBS Television Distribution. She is co-chair of the Digital Signage Federation’s Global DOOH Council, Founder of the Global OOH Research Leads, Vice President of the Market Research Council, and was honored with a Cynopsis Top Women in Media award in 2020.