Full Name
Brad Jakeman
Job Title
Senior Advisor, Boston Consulting Group; Co-Founder/Managing Partner, Rethink Food
Boston Consulting Group & Rethink Food
Speaker Bio
Brad Jakeman has a passion for developing category-disruptive business models and marketing programs that challenge the status-quo and build famous, world-class brands. Brad is a currently Senior Advisor at the Boston Consulting Group where he advises clients on all aspects of marketing. He is also the Co-Founder and Managing Partner of Rethink Food, a social-impact venture fund focused on supporting entrepreneurs who are building businesses and technologies that expand access to healthy foods and beverages.

For the past seven years as President, PepsiCo Global Beverage Group, Jakeman led global category strategy, brand building, design, advertising, marketing, innovation, and branded content for PepsiCo’s global portfolio of beverages which includes ten of PepsiCo’s 22 Billion Dollar brands.

Jakeman’s career has spanned, fashion, financial services, entertainment, and packaged goods. He has held senior marketing roles at Ogilvy, Citi, Macy’s, and Activision Blizzard. During that time Advertising Age named Jakeman one of America’s “Top 50 Marketers,” The Australian newspaper dubbed him one of the “top 20 people shaping global media,” in July 2015 he was named “Advertising Person of the Year” by the Ad Club of New York; and AdWeek included him in the top 5 of the ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row. In 2004 Brad received an Emmy Award for the Citibank “Live Richly” global advertising campaign.

Brad currently sits on the Boards of the Humane Society of the United States, Reporters without Borders, and is the Co-Chair of the Board of the LGBT Center.
Twitter Handle
Brad Jakeman