Full Name
Keith "Kappy" Kaplan
Job Title
Global Chief Executive Officer
Kinetic Worldwide
Speaker Bio
In December of 2020, Kinetic welcomed Keith “Kappy” Kaplan as their new Global CEO. Keith is a highly skilled advisor, investor, and executive who has played a significant role in shaping the ad-tech industry for 20+ years. He helped build a global ad network at Adconion (now Amobee), led Global Client and
Agency Development for Yahoo, and spearheaded global monetization for King Digital Entertainment, a division of Activision.

Kinetic is the world's largest and most innovative Out-of-Home (OOH) media agency, helps brands communicate and connect with valuable audiences on the move. Using intelligence, technology, and creativity, Kinetic shapes OOH communication globally with innovative placement approaches that are interactive, social, and measurable. A global agency network within WPP, Kinetic has 22 offices in 13 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.

Kaplan’s new leadership is paired with the promise to create the world’s largest OOH specialty business through, ”innovation and outcomes”. His ambitions for Kinetic are not limited to what we know of as OOH’s power but rather the power of OOH throughout the entire marketing ecosystem. Kaplan’s aim is to continue the momentum in traditional OOH Globally while focusing on amazing strides the industry has made via automation and digitization. Kaplan does not see the current state of OOH as a setback but rather as an opportunity for limitless growth. To him, OOH is currently primed for a revolution, consumers are coming out and will stay out more than ever.
Kaplan’s ambitions are driven by one belief. The belief that OOH has proven and will continue to prove it’s value for brands and their hard to reach very loyal, curious engaging audiences across the world.
Keith "Kappy" Kaplan