OAAA Launches Inaugural OOH Week
May 24-27, 2021
This year, OAAA and Geopath have partnered with the Association of National Advertisers (ANA) to create the first-ever OOH Week, a dedicated week designed to celebrate the vast power and potential of OOH, projected to be the fastest growing medium in 2021.
OAAA/Geopath’s “Future Proof” Media Conference is the centerpiece of OOH Week, with a blockbuster lineup of virtual fireside chats, riveting presentations and lively debates. The Week kicks off with the annual OBIE Awards honoring the best in OOH creativity on Monday, May 24, and closes with the ANA Virtual Half-Day OOH Conference presented by OAAA on Thursday, May 27, 2021.
Join top industry insiders, senior brand marketers, agency leaders and leading creatives in this exciting journey. Together, we will examine the future of OOH, learn about new technologies and explore opportunities to drive the medium forward, even faster.
Use #OOHWeek2021 to share insights and takeaways and connect with your peers.