OAAA and Geopath are partnering with the Association of National Advertisers (ANA) to turn its annual three-day leadership event into OOH Week, a week’s worth of virtual fireside chats, case studies and lively debates designed to FUTURE. PROOF. the OOH industry. 

To reflect this new alliance, we’ve shifted the annual conference to May 24-26, closing with the ANA Virtual Half-Day Conference presented by OAAA on May 27. Throughout the week, attendees can expect to see more senior brand and agency leaders than ever before, sharing the stage with OOH industry insiders and top creatives. Together, they will examine the future of OOH and showcase new opportunities to drive the medium forward. OOH Week will kick off with the annual OBIE Awards ceremony on May 24 which celebrates the best of the best in OOH creative excellence.   

Please note the ANA Half-Day Conference on May 27 is exclusive to ANA members only.

FUTURE. PROOF. OOH
Conference Objectives

Changes in consumer behavior, accelerated by COVID, plus advancements in technology, and the imminent release of sophisticated industry standards mean the entire OOH space is poised for explosive growth. This is a unique moment in time, when our industry must come together and design its future- showcasing proof of OOH’s power and purpose, and communicate its unique ability to reach consumers with big beautiful brand experiences.

An increasingly fragmented media landscape, coupled with brewing issues around identity, privacy, and brand safety, has created challenges for advertisers – providing our industry with an opportunity to be the future proof solution that leverages data in the right way, creating utility and experiences that reach and engage consumers, at scale.

This is our moment - to invest in industry infrastructure, to move towards more automation and better dynamic creative capabilities, to prove our value and future proof our business.

The OOH Media Conference will:

  • Educate and inspire advertisers about the power and potential of OOH
  • Showcase how OOH can solve pressing challenges facing advertisers on other media
  • Unpack how we deploy emerging standards + tech infrastructure and drive widespread industry adoption
  • Explore how we can continue to future proof our careers, our businesses and our industry