Changes in consumer behavior, accelerated by COVID, plus advancements in technology, and the imminent release of sophisticated industry standards mean the entire OOH space is poised for explosive growth. This is a unique moment in time, when our industry must come together and design its future- showcasing proof of OOH’s power and purpose, and communicate its unique ability to reach consumers with big beautiful brand experiences.
An increasingly fragmented media landscape, coupled with brewing issues around identity, privacy, and brand safety, has created challenges for advertisers – providing our industry with an opportunity to be the future proof solution that leverages data in the right way, creating utility and experiences that reach and engage consumers, at scale.
This is our moment - to invest in industry infrastructure, to move towards more automation and better dynamic creative capabilities, to prove our value and FUTURE. PROOF. our business.